Testimonials
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Sandy Frazier not only books shows, she
knows the shows. She knows the producer, the host, and the
station. She knows who to book and when they have their best
audiences. She knows radio inside and out and knows talk television as
well. She is efficient and pro-active. I'd use her in a political
campaign and certainly on my own book tours!
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Richard
Miniter: SandyPR.com on the power of talk radio to influence book
sales: The Talk-O-Sphere: Why the Empire is Striking Back with the
Fairness Doctrine Sandy Frazier is a public relations maven who specializes in pushing books
to talk radio hosts. “Oh my God! It’s my whole life!” she exclaims,
explaining that she has been promoting books for almost a decade. “There is
more potential for raising book sales on talk radio than any other media,
including cable TV,” she said, “unless your name is Oprah.” She cited one
sleeper book, An Enormous
Crime, about American POWs left behind in
Indochina that debuted at number 34 on The New York Tines best-seller
list—without a single TV mention or review in a major publication. “It was
all radio,” she said. [more...] |
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Sandy Frazier took a book with no promotional budget from the publisher - St. Martin's
Press - and within eight days got it on the New York Times Best Seller
List! Anyone who doesn't hire Sandy is making a huge mistake: she knows how
to sell and market in this new media age.
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SandyPR is the best. They booked hundreds of
shows for our author that helped the book debut #2 on the New York Times
bestseller list in its first week. Professional, flexible, and always eager,
they were terrific to work with and I would highly recommend SandyPR.
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Sandy Frazier is a pleasure to work with and a real pro.
She was a terrific resource for us on the book campaign for Outrage by Dick Morris.
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Sandy Frazier arranged radio and TV
interviews for me as Chief Washington correspondent of NewsMax.com. She is
well plugged into the media, has a good news sense, and is a pleasure to work
with. Most of all, she gets results!
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In the first month of signing up with Sandy, she had me going
like a whirlwind from morning to night, on radio and TV shows (sometimes 6-8
shows a day). She is so easy to deal with and I already feel like I
have known her for a long time. I would recommend her highly to anyone that
is looking to promote themselves, their book or movie or their golden
retriever. LOL.
Inside the
Private Eyes of a PI |
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The main ingredient in the success of
selling a product whether it is a book, a service, or a personality is publicity.
The publicist is the engine that launches a brand and maintains that brand in
the public eye. He/she is the propeller of your speed and success in reaching
your end goal. I have had the honor and pleasure of working with Sandy
Frazier as my publicist. I highly endorse and recommend her.
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In a word, Sandy Frazier is
'amazing.' It's no wonder she represents some of the top-billed names in the
business. Sandy is personable, creative, organized, always accessible, able
to deliver, and - if necessary - can turn things around on a moment's
notice. What's more, she has a passion for her work that is evidenced
by her matchless efficiency and solid productivity. Having worked
with a number of publicists over the years, I don't say these things lightly.
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Sandy Frazier is one of the most energetic and effective
publicists out there. She is wholly dedicated to her clients and superb to
work with in every way.
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Wow! I've worked with dozens of respected Public Relations
professionals over the years but never met such a firecracker as Sandy
Frazier, PR representative for NewsMax. She helped me with publicity for my
book THE UNTOLD
STORY: My 20 Years Running the National Enquirer and got me
interviewed on so many radio stations in such a short time, I had to beg her
to slow down! She is fun, professional, fast and really talented. NewsMax is
such a great hit because they have so many wonderful people like Sandy.
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I'm confining my praise to what I view as
[Sandy's] unique qualification - and that is getting the job done with joy and
frictionless elan regardless of the nature, dimension, or thanklessness of
the assignment.
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I have had the great honor and privilege of
working with Sandy for at least seven years where Sandy booked me on
countless radio and television shows. Sandy has been absolutely wonderful
to work with. She is a total professional who will take a call at 11:00
PM if that will help one of her people get an interview done. She will -
and always has - gone that extra mile to make a project work. She is creative in how she
places interviews - and if you call radio and television producers, they will
tell you they were always happy with Sandy and the clients she delivered for
interviews. In sum, I could not recommend anyone more highly than I
do Sandy Frazier.
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I'm a huge fan of Sandy Frazier. She is the PR gal
extraordinaire! My book "Millionaire Republican" hit #1 on
the Amazon Personal Finance Best-Seller list thanks to Sandy. My book also
hit #20 of all books on Amazon. It was Sandy's hard work, persistence and nonstop
promotion that pushed my book every step of the way. Her efforts resulted in
dozens of primetime TV and radio bookings- including Michael Reagan, Michael
Medved, Mancow's Morning Madhouse, ABC Radio's Moneytalk with Bob Brinker,
and multiple Fox News Channel bookings. As an author, I will not do any
future book tours without Sandy by my side.
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Sandy, just wanted to say thanks for all you
did for me this year. From Bill
Maher's "PI" to "The O'Reilly Factor" - I never imagined
I'd ever get that far. But I did, thanks
to your efforts.
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Sandy Frazier handles booking on radio for
me and has an encyclopedic knowledge of all radio talk shows in the U.S. and
a close relationship with them. For many years, she has been the person
who spoon-feeds them info from News Max. She is now going out on her
own and is a very, very valuable possible find for you in promoting your
books.
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Sandy Frazier is a one woman Madison Avenue and represents
powerful public relations. She books more television shows in a day than
some of the most famous firms do in a month.
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Your getting me on a lot of those radio
shows and some TV shows helped my last book a lot.
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Thank you for all you are doing to promote
me and my book, Hillary's
Secret War: The Clinton Conspiracy to Muzzle Internet Journalists. I am really quite
overwhelmed. Your publicity machine is the best I've ever worked with.
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Within a 24-hour
period, James Hirsen's Tales from the
Left Coast climbed an amazing 22,000 ranks on Amazon's
bestseller list to #20. Limbacher's Hillary's Scheme
Hits NY Times Best-Seller List. |
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I've heard such wonderful things about you
from Richard (Poe) --I can't thank you enough for all you have done for him
and for The Seven
Myths of Gun Control (book) ...many thanks for all your
efforts.
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I want all of you at NewsMax to be the first
to know--it has just been announced that The Death of
Right and Wrong will debut at #12 on the New York Times
Bestseller list on May 11, 2003. I want to thank NewsMax for playing a role
in helping to make that possible. After describing me as a pro-choice lesbian
feminist, they then call DRW a "lurid right-wing screed..." Well,
now it's also a NYT Bestseller :) Cheers... and thanks again.... Thank *you* Sandy. The success of DRW is due in great
part because of your work. I will always be in your debt.
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Thunder on the
Left has broken through TOP 100 on Amazon
List! Friends, we have done the impossible – we have gone from 1,650, 849 on
the Amazon list this morning, to #80 as I write this e-mail, and we are still
climbing. We have also gone up to under #700 on the Barnes and Noble
listing. My hat is off to [the] staff at Newsmax.com for helping us
design an Internet marketing strategy that really works!
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It is this reporter's opinion that too many
of us, as we stumble through life, seeking the American dream, have a
tendency to set aside those who have been our best supporters and have
afforded the building blocks that formulate the individual. Forgetting perhaps that each individual is
the sum and substance of all the experiences and personal contacts we have in
life. Example: In my 72 years in radio and television, writing, reporting,
and broadcasting, I have been privileged to know and work with the best at
all levels. One of these is my dear friend,
Sandra Frazier. She is one of the
very best. Over the years, Sandy and
I have worked together to research and compose a weekly commentary known as
"One Reporter's
Opinion." Sandy is an amazing individual. She is a genius at public relations, has contacts with the
top-flight guests seen regularly on the TV screen, and, in my case, Monday
through Friday, on radio. On our two hour syndicated CRN radio reports, she
has secured top political figures and show business personalities. This multi-talented person really has
"got it all together." She
is creative, productive, objective, and always cooperative. Her creative writing and her authorship (The Mystic
Artist) speaks for itself. Sandy is a master of words. Add to this a
first rate character and flawless integrity. On top of all of her literary
and journalist expertise is the fact that Sandy is an accomplished musician.
At the moment, Sandy is between assignments... so RUN, don't walk... grab her
while she's available! Sandy Frazier,
truly an inspiration, a joy to work with.
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There was an amusing item not long ago in
the Manhattan Diary column of the New York Times. A wealthy tenant in an upscale apartment on Fifth Avenue was
told by his doorman that the union had called a building workers strike and
until it ended he wouldn't be able to deliver his dry cleaning to his
apartment door. "What am I
supposed to do?" asked the tenant in near-panic mode. "Well," said the doorman. "You'll just have to go pick up your
dry cleaning from the cleaners yourself." "Oh," said the startled tenant. "Are you allowed to do that?"
Poor guy; he'd been spoiled so rotten by good service that he felt suddenly
denuded of his support system. And the issue there was just dry-cleaning. Imagine how I feel after six years as a
regular columnist for Newsmax.com now that Sandy's incredibly efficient and
effective services have been withdrawn! Sandy delivered, not dry cleaning,
but prominent guests to my radio show from all points of the nation and the
world and with Sandy you never needed Plan B. When she said the guest would be there at a given instant, like
a participant in a trapeze act, the guest was there. Likewise, Sandy used her gentle strong-arm
methods on my when other radio and TV producers wanted me at a certain time
and place. Sandy's range was without boundaries. Sandy is the one worker in all humanity least likely ever to
say, "That's not my job."
If a check was late she tracked it up and down. If the boss wanted me to join a group at
lunch, Sandy made sure I was there on time and properly dressed. Whatever research I needed, Sandy was like
a seeing-eye dog for people who can see but aren't as good as she is in
computer searches. On the same day
she might book me onto a national TV show and make sure I knew the
where-and-when at a party for a departing colleague. Once when Sandy arranged
for me to accompany Winston Churchill's great-grandson and Churchill's chief
pallbearer in a limo from a hotel in Times Square to a restaurant on Long
Island. The limo driver faced a long
wait with no visible place to find anything to eat himself. I told him, "If Sandy's here, you're
in for a feast." She was, and he
was! Sandy knows how to negotiate
with kitchen personnel at Long Island inns as well as with everybody else. I
once heard a major TV executive explain over the phone why he hired a certain
young woman from a bubbling pool of young interns festering for the job as
his personal assistant. He explained,
"She knows how to deal non-annoyingly." Non-annoying dealing is,
indeed, a rare talent. Sandy's talent
is rarer still. She routinely deals
upliftingly and even enthrallingly with one and all at every level of life
and work. Sandy will certainly have her own resume recapping her experience,
computer skills, etc. I'm confining
my praise to what I view as her unique qualification; and that is getting the
job done with joy and frictionless elan regardless of the nature, dimension,
or thanklessness of the assignment. Call me if you want to hear more:
212-787-2110.
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TO ANYONE WHO MIGHT HAVE THE GOOD SENSE TO HIRE
SANDY FRAZIER... I have had the great honor and privilege of working with
Sandy for at least seven years at Newsmax.com, where Sandy booked me on
countless radio and television shows. Sandy has been absolutely
wonderful to work with. She is a total professional who will take
a call at 11:00 PM if that will help one of her people get an interview
done. She will - and always has - gone that extra mile to make a project
work. In our seven plus years together I never heard her complain - not once!
Sandy also is the most pleasant person to work with: her
humor and light touch really make tight schedules and media pressures melt
away. She is creative in how she places interviews - and if
you call radio and television producers they will tell you they were always
happy with Sandy and the clients she delivered for interviews. In sum, I
could not recommend anyone more highly than I do Sandy
Frazier. My cell phone number is 516-236-2598 - and I urge you to call me if
you have any questions whatsoever about this wonderful lady.
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There are a lot of talented people writing online these days -
but only a few of them get major media exposure. Why is that? As the lead reporter and editor for
seven years for NewsMax's popular Inside Cover, I think I know the
answer. The people who make it have a
Sandy Frazier working day and night to help build their careers. Before
Sandy took me on, I was an obscure scribbler on the Internet - calling talk
radio to get his point across. In a
few short years - thanks to Sandy's efforts - I was
making appearances on shows like "The O'Reilly Factor,"
"Hannity & Colmes" and "Politically Incorrect" - and
was doing nationally broadcast radio interviews on a daily basis. If your media career could use that kind
of boost - then the best advice I could give you is this: Call Sandy Frazier
- Now!
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I just wanted to thank you for sending out my release to your
lists. The response yesterday was overwhelming. In a conference
call yesterday afternoon, author David Bresnahan sung your praises. He's
a big fan of yours as well. Please let me know if there's anything I can do
for you, anytime.
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Tuesday, July 16, 2002:
Conquer the
Crash Tops Best-Seller List. Conquer the Crash, a book promoted by [Sandy
and NewsMax] immediately shot to No. 1 on the Wall Street Journal's list of
best-selling business books. And it's No. 4 on Amazon.com. |
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Sandy has been superlative in setting up the
radio and TV interviews regarding my book, The Foolish, The Feckless and The
Fanatic. In just two weeks, I have had eleven interviews on radio
stations all over the country and have more coming up, plus a TV appearance
on Fox & Friends. Sandy is extremely organized and focused. But most
importantly to me as a first time author who has not done this sort of
publicity before, she has been a trusted and confidence-building advisor.
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When I spoke to Chris before he left for
England I told [him] what an excellent job you do and that I enjoyed working
with you. He said: "Sandy is AMAZING; I don't know when she sleeps.
She's 24/7!"
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Sandy, I thank YOU for what you have done
for us all! You're the best! Sincerely,
Sandy, congrats [on CNN breakthrough for
NewsMax]! This is all due to your hard work and perseverance! Sincerely,
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Sandy Frazier approaches the world of public
relations as an art. Her palette contains a wealth of experience, well-honed
communications skills and an in-depth understanding of the media.
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Thank you for making today's CNN guest
appearance possible. You're doing a great job and I really appreciate it. It
was a blast to be on Talk Back Live ID'd as a Newsmax.com columnist. I'm
rather proud, if I may so say, and I think the show went well. Thanks again Sandy. Cheers,
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Letter from Dick Morris to NewsMax Sales
Manager: I have a client, a trial lawyer who is
litigating securities issues vs. worldcom, who would like to explore NewsMax
advertising --- specifically your wonder woman Sandy who has booked me into a
million shows. Please let me know how it works and what it costs. Thanks,
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Thanks so much Sandy. I do appreciate
your help! I don't know what we'd do without you.
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Testimonials - Radio
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We are small town talk radio in a large
market north of Atlanta GA, but we pack a punch. Sandy is skilled and
extremely prompt when we need a pundit. We appreciate our relationship
with Sandy Frazier in a BIG way.
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I really appreciate getting the email
updates from Sandy and hope I stay on her list for a long time, as it is very
useful. I also forward them to friends in the interview business at other
radio stations around the country.
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Letter To Chris Ruddy From Geoff Metcalf: I trust you already know what a gem you have
with Sandy but I want to add this to the file. I have been on both sides of the booking game for decades and
Sandy is outf---ingstanding. She is as good as the best and far better
than the rest. She is a great asset
to you, Newsmax, and all who have the opportunity to work with her. You know I am not easily impressed by
ANYone. This lady is hotsh--. Don't ever lose her. Best,
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Sandy Frazier is a joy to work with. She understands what
guest goes with what show. Pays attention to the details as well.
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You are skilled, Sandy - I can see why
NewsMax has become the success it is. |
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Sandy PR is going to be a dream come true
for talk show hosts and I am sure other media people, too. Sandy is
incredibly on top of what's hot and what's not so you get what you want and
she gets it right. Sandy will be as good a source as Drudge Report for
people like myself!
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If every radio producer had a Sandy Frazier, then their frustration level would drop 70%... We all know it takes a special type of person to keep harmony within all the factors... person, place, and time... That person has to have the tal |
